If you want to increase your Business….

…pay attention to your actions (or those of your employees) when you think no one is looking!

1. If you have a vehicle with advertising (name, number, company, etc) – do drive respectfully and show some courtesy. Cutting people off, swearing, yelling, slamming on the breaks, weaving in and out of traffic – not good! People will remember your company – but for all the wrong reasons!

2. On your way home from work? Don’t drop your cigarette butts, empty fast-food bags, candy wrappers out the window! (People around you, or behind you – as you are driving – probably don’t appreciate it.)

3. Don’t get “into it” with people around you. Whether that is about a parking spot you considered yours, someone cutting into line in front of you or you cutting in line. If it happens right before you are getting into your vehicle – people remember. (Whether it’s you or your employees!)

Instead – do the little things – even when no one is keeping “track”… open the door for someone else, pick up the trash on your way, wave someone into your lane of traffic, let someone merge, buy a cup of coffee or a lunch for a soldier, police or fireman…or anyone – just because. Be kind, be nice, be considerate. This too will be remembered…but for all the right reasons.

Worried About Your Business?

Check out this great article by Cath Lawson. It’s all about staying focused and taking small steps toward your goal – while enticing the customer to make the journey with you.

The article gives you a variety of tips in order to keep your clients and gain new ones.

And while you’re at it – check out the rest of this great blog!

Staying In Business During A Recession

Remember the definition of “Insanity” (My abbreviated version)? Doing the same thing that you’ve always done and expecting different results? Is that how you’re going to outwit the current economy?

If that’s your plan, good luck. However, if your business has slowed down, maybe you need to change your thinking…and the things you’re doing. As we’ve discussed yesterday – you have to know where your business is coming from. Once you know that, you can adapt to become more successful.

Who are your clients? What do they have in common? And what is appealing to them? Why do they do business with you? Is it your service? Your product? Your employees? Your personal touch? Your willingness to go the extra mile? Whatever it is – use it to your advantage and expand on it.

Check out this article by Dosh Dosh, to start thinking outside the box. (And no, huge ads like the “Ram Challenge” are not needed. Be creative and keep your audience in mind!)

Just because we’re all trying to save money and “go back to basics” doesn’t mean you should stop doing what brings you business! Unless all your business comes from referrals, advertising needs to be part of your business plan.

What changes are you making to outlast the current economy?