Comments on: Advertising http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/ Information And Tips For Business Owners Wanting To Expand Their Online Footprint Without Going Broke! Tue, 06 Jan 2009 00:03:33 +0000 http://wordpress.com/ hourly 1 By: Advertising Media - Part 1: Broadcast Television « Notes from Jeff York http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-523 Advertising Media - Part 1: Broadcast Television « Notes from Jeff York Sat, 18 Oct 2008 02:24:00 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-523 [...] I will start with the medium that I know the best and have spent the most time with: broadcast television. [...] [...] I will start with the medium that I know the best and have spent the most time with: broadcast television. [...]

]]> By: Advertising Mediums - Part 1: Broadcast Television « Notes from Buzzworthy Media http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-426 Advertising Mediums - Part 1: Broadcast Television « Notes from Buzzworthy Media Mon, 14 Apr 2008 13:45:10 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-426 [...] I will start with the medium that I know the best and have spent the most time with: broadcast television. [...] [...] I will start with the medium that I know the best and have spent the most time with: broadcast television. [...]

]]> By: Marketing: Online Versus Offline? Part 1 « Colorado Highlands Group http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-415 Marketing: Online Versus Offline? Part 1 « Colorado Highlands Group Sun, 13 Apr 2008 22:34:04 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-415 [...] Posted on April 13, 2008 by Sabine You’re a business owner…and you know you need to market/advertise in order to increase business, expose your business/name/brand/and everyone telling you something [...] [...] Posted on April 13, 2008 by Sabine You’re a business owner…and you know you need to market/advertise in order to increase business, expose your business/name/brand/and everyone telling you something [...]

]]> By: Surf The Net « Colorado Highlands Group http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-258 Surf The Net « Colorado Highlands Group Wed, 13 Feb 2008 10:39:24 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-258 [...] checked it out sooner. So I thought I’d share this link with you - all about Small Business Marketing. From Marketing Plans, to Campaigns, creating a business card to working trade shows, attracting [...] [...] checked it out sooner. So I thought I’d share this link with you – all about Small Business Marketing. From Marketing Plans, to Campaigns, creating a business card to working trade shows, attracting [...]

]]> By: Sabine http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-127 Sabine Mon, 14 Jan 2008 20:10:31 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-127 Dean, I whole-heartedly agree. Marketing/Advertising is one of those "murky" areas - where you can spend money without end - and unless you know what's working for you - you'll never know if you're spending it in the right place. Sabine Dean,

I whole-heartedly agree. Marketing/Advertising is one of those “murky” areas – where you can spend money without end – and unless you know what’s working for you – you’ll never know if you’re spending it in the right place.
Sabine

]]> By: deansguide http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-125 deansguide Mon, 14 Jan 2008 17:51:52 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-125 Sabine, This is vital information especially in the real estate muck we find ourselves in right now. My answer for my own startup http://innerarchitect.wordpress.com is to first look to publicity. Publicity is unlike advertising in two major ways: 1. It is free 2. It is perceived as non biased and less threatening as it is not positioned as a sales tool but an informational tool. The key to your posit on advertising is the great necessity for "tracking" results of your advertising dollars. Without some form of tracking results, a business owner has no clear answers to how effective the campaign becomes, whether to continue ads, where to place the ads (print-online-video), and how much of a marketing budget should be spent on advertising. Nice work! dean http://deansguide.wordpress.com Sabine,

This is vital information especially in the real estate muck we find ourselves in right now.

My answer for my own startup http://innerarchitect.wordpress.com is to first look to publicity. Publicity is unlike advertising in two major ways:

1. It is free
2. It is perceived as non biased and less threatening as it is not positioned as a sales tool but an informational tool.

The key to your posit on advertising is the great necessity for “tracking” results of your advertising dollars. Without some form of tracking results, a business owner has no clear answers to how effective the campaign becomes, whether to continue ads, where to place the ads (print-online-video), and how much of a marketing budget should be spent on advertising.

Nice work!

dean http://deansguide.wordpress.com

]]> By: Phillis http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-124 Phillis Mon, 14 Jan 2008 17:15:08 +0000 http://coloradohighlandsgroup.wordpress.com/2008/01/14/advertising/#comment-124 http://www.tollfreenumber.org has great call tracking tools that you can use in conjunction with your toll free numbers. http://www.tollfreenumber.org http://www.tollfreenumber.org has great call tracking tools that you can use in conjunction with your toll free numbers.

http://www.tollfreenumber.org

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