Really quick and short post – just had to share this link with you.
All about Word of Mouth Marketing – and some of the things you should consider.
Check it out and let me know what you think?
Word Of Mouth Marketing
Posted on March 16, 2008 by Sabine
Sabine,
Interesting post on viral word of mouth marketing. The following excerpt is my favorite:
“You earn positive word of mouth by having either great products or world class, knock their socks off service. Companies that commit to this over the long term will have a sustainable competitive edge rather than a passing fad and can avoid the embarrassment of being outed by bloggers.”
In Phil Town’s super stock market book “The #1 Rule” he describes just this “long term sustainable competitive edge” as a businesses “Moat.”
Can a business sustain their products and services, grow, and thrive over the long haul? One of Town’s factors, the moat, is a measure of how well a company can fend off competitors through their brand recognition, secret formula, or outstanding goods-service.
Nice post Sabine!
dean
Dean,
Thanks! I thought it was a good article. With all the “hoopla” about online marketing etc – it seems too easy to forget that there are other forms of increasing brand recognition, business etc.
Word of Mouth – can’t beat it. (And hopefully won’t have to – if you’re doing a great job and the word of mouth ‘out there’ is positive!)