What’s Your Bottom Line?

With all the talk about social networking, online marketing, Twitter, Facebook, LinkedIn, friending, forming groups out there - it seems (at least to the folks online) that using the net is clearly a must in order to be successful in business. I’m sure the people that are not “into” this “phenomenon” might disagree…and the question [...]

Your Photo

Just a quick post today…regarding your photo.
You are representing yourself to the world - in various poses, in various stages of being dressed professionally or casually - in some cases very casually…in office, outdoors and private settings. All to convey to the viewer a sense of who you are, maybe of things you enjoy - [...]

Marketing: Online Versus Offline? Part 2

Let’s take a look at offline marketing…it’s been around for a while…so you probably heard all the reasons why you should use traditional marketing! From reaching the masses, to being “affordable”, effective and measurable. 
Let’s say you place an ad, you pay the fee and the ad runs in the paper: What do you get for [...]