What’s Your Bottom Line?

With all the talk about social networking, online marketing, Twitter, Facebook, LinkedIn, friending, forming groups out there - it seems (at least to the folks online) that using the net is clearly a must in order to be successful in business. I’m sure the people that are not “into” this “phenomenon” might disagree…and the question [...]

Marketing: Online Versus Offline? Part 2

Let’s take a look at offline marketing…it’s been around for a while…so you probably heard all the reasons why you should use traditional marketing! From reaching the masses, to being “affordable”, effective and measurable. 
Let’s say you place an ad, you pay the fee and the ad runs in the paper: What do you get for [...]

Marketing: Online Versus Offline? Part 1

You’re a business owner…and you know you need to market/advertise in order to increase business, expose your business/name/brand/and everyone telling you something different - who should you listen to?
Let’s assume you’re a new Business Owner. Everyone wants to help you with your marketing efforts.
There are different magazines/newspapers vying for your marketing dollars, with each magazine/paper telling you [...]